On Target by LarryLens at sxc.hu
You may have noticed that the people who need to learn something the most are the ones least interested in learning it.
The common phrase you’ll hear if promote your helpful idea to them?
“Yeah, I really Should Do That…”
If you hear this phrase, you’ve missed the mark. Sure, you’ve identified a need, and the people who have that need, but just because you’ve set up an archery target facing East, that doesn’t mean pointing your bow and arrow East will guarantee a hit. You’ve got to aim better.
How do we do that?
Let’s look at spirituality, where I’ll ask you a controversial question:
Who needs God the least?
It’s a trick question, because everyone needs God. If you read my blog, you’ve likely come to a similar conclusion.
In the Bible, it does mention those who THINK they need God the least:
“You say, ‘I am rich; I have acquired wealth and do not need a thing.’ But you do not realize that you are wretched, pitiful, poor, blind and naked.” Revelation 3:17 NIV
Most of the People Who Need Your Product Don’t Care
Those who believe they have it all are less likely to seek answers. If you think you’re healthy, why would you go to the doctor? This is why Jesus mainly took his message to those who were down and out.
This idea may change the way you see marketing and product design forever. It may even change the way you teach others.
Most the people you want to reach won’t give a damn what you have to offer them.
They’ll walk right past it because they are focused on something else.
- Most people don’t buy batteries until their flashlight runs out of power.
- Most people don’t buy candy until they are about to check out of the supermarket.
- And they won’t buy something to drink unless they are thirsty.
Since most people won’t be ready to take advantage of your world changing idea, you need to focus on the small chunk of people who are desperate.
Focus on the Desperate People
Desperate people need answers, and they need them NOW.
So focus on them, and make sure you that you help solve their problem better than any other product out there.
There are many people who recognize that they are pitiful, poor, blink, and naked in some area. They’ll invest in something that will help them.
But Will You Run Out of Desperate People?
As long as the problem exists, people will always need a solution. So, in most cases, no.
There is a cycle that your market will go through.
- I need it but I don’t care
- I really should get it, but [insert objection here]
- CATASTROPHE/Reflection
- I’ll listen and buy in
Each phase in the cycle has a large group of people. Once you’ve helped the ‘I’ll listen’ folks, the people who are reflecting on a recent catastrophe will realize they need what you have.
By the time every group has moved to ‘I’ll listen’, your cycle will be refreshed with new people.
Don’t spend your energy on those who don’t care.
And unless there’s no other way, don’t prey on people right after a catastrophe, because that demonstrates that you value being right over actually solving their problems.
Focus on those who are ready. You’ll gain traction, and get enough positive feedback to stay in business until you reach the other people. By then, you’ve built word of mouth, you have a brand, and you’ve positioned yourself.
You’re the first person they’ll go to, and you’ll change the world, just like you wanted to.
I simply want to say I am just all new to blogs and certainly loved your web-site. Most likely I’m going to bookmark your blog . You definitely have great articles. Kudos for sharing with us your website.
I just want to say I’m beginner to blogs and definitely loved this blog. Most likely I’m going to bookmark your site . You really have perfect stories. With thanks for revealing your blog.
I simply want to say I am just beginner to blogging and site-building and seriously enjoyed your blog site. Most likely I’m planning to bookmark your website . You really come with awesome articles and reviews. Thank you for sharing your web site.
I simply want to say I am newbie to weblog and actually savored your website. Almost certainly I’m planning to bookmark your blog post . You really come with superb articles and reviews. Thanks a lot for sharing your web site.
I just want to mention I’m beginner to blogging and site-building and definitely liked this blog. Likely I’m going to bookmark your site . You actually have terrific posts. Many thanks for sharing your blog.
I just want to mention I am just all new to blogs and seriously enjoyed your web page. Most likely I’m going to bookmark your blog . You absolutely have superb article content. Cheers for sharing your website.
I just want to say I am just very new to blogging and site-building and absolutely enjoyed this blog. More than likely I’m going to bookmark your blog . You really have great articles and reviews. Cheers for sharing with us your web-site.
I just want to say I am just newbie to blogging and site-building and absolutely savored your web blog. Likely I’m planning to bookmark your blog post . You definitely come with awesome articles. Appreciate it for sharing your website page.
I just want to mention I’m newbie to weblog and really enjoyed your website. Likely I’m likely to bookmark your website . You amazingly have great article content. Kudos for sharing with us your blog.
I simply want to mention I’m all new to weblog and certainly enjoyed this web site. Likely I’m want to bookmark your site . You surely have remarkable well written articles. Thanks a bunch for revealing your blog.
I simply want to tell you that I am just beginner to blogging and definitely liked this blog site. Probably I’m going to bookmark your blog post . You definitely come with wonderful posts. Bless you for revealing your web page.
I just want to mention I am just very new to weblog and actually savored this blog. Probably I’m going to bookmark your site . You definitely have awesome articles. Thanks a bunch for sharing with us your web-site.
I simply want to tell you that I am beginner to blogging and certainly enjoyed you’re web page. Likely I’m likely to bookmark your blog . You definitely come with wonderful posts. Thanks a lot for sharing your web site.
I simply want to mention I am just very new to blogs and absolutely loved this web-site. Almost certainly I’m going to bookmark your blog . You really have very good stories. Bless you for sharing your web site.
I just want to mention I’m very new to blogs and certainly liked you’re website. More than likely I’m planning to bookmark your site . You really have incredible writings. Bless you for sharing your website.
I just want to tell you that I am just very new to blogs and absolutely loved you’re web site. More than likely I’m planning to bookmark your blog post . You really have perfect articles and reviews. Thank you for revealing your website.
I simply want to mention I’m newbie to blogs and really savored this web-site. Almost certainly I’m likely to bookmark your site . You definitely have beneficial stories. Kudos for revealing your webpage.
I simply want to mention I am just very new to weblog and absolutely savored your web-site. Likely I’m going to bookmark your site . You certainly come with excellent stories. Thanks a bunch for sharing with us your blog.
I just want to mention I am newbie to weblog and absolutely loved your web-site. More than likely I’m want to bookmark your blog post . You absolutely come with amazing articles. Appreciate it for sharing your web page.
I just want to say I am just all new to blogging and honestly enjoyed your web site. More than likely I’m want to bookmark your blog . You actually come with really good articles and reviews. Many thanks for revealing your blog site.
I simply want to tell you that I’m new to weblog and honestly enjoyed this web site. More than likely I’m planning to bookmark your site . You surely have very good article content. Appreciate it for sharing your website page.
I simply want to say I am new to blogging and truly savored you’re web page. More than likely I’m going to bookmark your blog post . You definitely have awesome article content. Appreciate it for sharing your website.
I just want to tell you that I am just beginner to blogs and truly savored this blog site. Likely I’m likely to bookmark your blog . You surely come with great posts. Thanks a lot for sharing your website.
I just want to tell you that I’m newbie to weblog and certainly enjoyed your web site. Almost certainly I’m want to bookmark your site . You surely have beneficial well written articles. Cheers for sharing with us your blog.
I just want to mention I am newbie to blogging and seriously enjoyed you’re web page. Almost certainly I’m want to bookmark your blog post . You actually come with exceptional posts. Thanks for sharing with us your blog.
I simply want to tell you that I’m new to blogging and absolutely savored you’re web blog. More than likely I’m likely to bookmark your blog post . You amazingly come with fantastic stories. Many thanks for sharing with us your blog site.
I just want to tell you that I’m very new to blogging and site-building and certainly loved this web blog. More than likely I’m want to bookmark your blog post . You surely have fabulous articles and reviews. Cheers for sharing with us your webpage.
I simply want to mention I’m very new to blogs and certainly loved this web site. Very likely I’m want to bookmark your website . You amazingly have fabulous articles and reviews. Appreciate it for sharing your webpage.
I just want to say I am just all new to blogging and site-building and really savored you’re page. Almost certainly I’m want to bookmark your blog . You definitely come with good stories. With thanks for sharing with us your blog site.
I just want to tell you that I am very new to weblog and seriously savored this web page. More than likely I’m want to bookmark your website . You surely come with outstanding stories. Cheers for sharing your web page.
I just want to mention I’m new to blogging and site-building and definitely enjoyed you’re website. Very likely I’m want to bookmark your blog . You actually come with good writings. Thanks a lot for sharing with us your web-site.
I simply want to tell you that I am just beginner to blogging and site-building and certainly liked your page. Very likely I’m likely to bookmark your blog post . You actually have beneficial article content. Thanks a bunch for revealing your blog.
I just want to mention I am newbie to blogging and certainly savored your web site. Almost certainly I’m going to bookmark your website . You amazingly come with fabulous posts. Cheers for sharing your website.
I just want to say I am new to blogging and truly loved your blog site. Probably I’m likely to bookmark your blog . You absolutely come with perfect stories. Regards for revealing your blog.
I simply want to mention I am very new to blogging and seriously liked your website. More than likely I’m likely to bookmark your blog post . You certainly come with awesome well written articles. Thanks a lot for revealing your blog site.
I just want to say I am just new to blogging and site-building and definitely savored your web blog. More than likely I’m going to bookmark your blog post . You actually come with wonderful articles and reviews. Bless you for revealing your web-site.
Thanks For Your Valuable Share. Waiting For Your Next Article….
Howdy would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a fair price? Cheers, I appreciate it!
A clear conscience is a soft pillow.
Thank You OP For Your Valuabe Share & Definitely It Will Be Help My Next Project. I am Waiting For Your Next Share. Thanks A Lot Again
Good post however I was wondering if you could write a litte more on this topic? I’d be very thankful if you could elaborate a little bit further. Thanks!|
I believe this is one of the such a lot vital information for me. And i’m satisfied studying your article. However should statement on some general issues, The site style is perfect, the articles is truly nice : D. Excellent job, cheers|
Hi to every one, the contents existing at this site are actually amazing for people knowledge, well, keep up the good work fellows.|
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other than that, this is excellent blog. An excellent read. I’ll certainly be back.|
Hey! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup. Do you have any methods to prevent hackers?|
Hi there, I found your web site by means of Google at the same time as searching for a similar topic, your site came up, it seems to be great. I’ve bookmarked it in my google bookmarks.
Excellent website you have here but I was wanting to know if you knew of any forums that cover the same topics discussed here? I’d really love to be a part of community where I can get opinions from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Thanks!|
Hello there! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any points or suggestions? With thanks|
What’s up to every one, the contents existing at this web page are in fact awesome for people knowledge, well, keep up the nice work fellows.|
When someone writes an article he/she keeps the idea of a user in his/her brain that how a user can know it. Therefore that’s why this article is perfect. Thanks!|
I’ve read some just right stuff here. Definitely worth bookmarking for revisiting. I surprise how so much effort you place to make this sort of magnificent informative website.|
Hey there! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.|
What’s Going down i’m new to this, I stumbled upon this I’ve found It positively useful and it has helped me out loads. I’m hoping to give a contribution & assist other users like its aided me. Great job.|
This post is priceless. How can I find out more?|
Tremendous issues here. I’m very satisfied to peer your post. Thanks a lot and I’m looking forward to touch you. Will you kindly drop me a e-mail?|
This info is invaluable. How can I find out more?|
Having read this I thought it was very informative. I appreciate you spending some time and energy to put this information together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worth it!|
Hi there, its fastidious paragraph regarding media print, we all be aware of media is a fantastic source of information.|
When some one searches for his essential thing, therefore he/she desires to be available that in detail, therefore that thing is maintained over here.|
I go to see every day a few web pages and information sites to read content, except this website gives feature based writing.|
Whats up very cool web site!! Guy .. Beautiful .. Superb .. I will bookmark your site and take the feeds additionally? I am glad to search out numerous helpful information right here within the publish, we’d like work out extra techniques in this regard, thank you for sharing. . . . . .|
Hello there, just turned into aware of your weblog thru Google, and located that it’s truly informative. I am going to be careful for brussels. I will be grateful if you happen to continue this in future. Lots of other people can be benefited from your writing. Cheers!|
Excellent post. I’m dealing with many of these issues as well..|
Excellent article. I am facing many of these issues as well..|
I was wondering if you ever considered changing the layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?|
This article provides clear idea for the new people of blogging, that actually how to do blogging.|
Hello to all, it’s in fact a pleasant for me to pay a quick visit this web site, it contains valuable Information.|
Hello! This is kind of off topic but I need some advice from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any ideas or suggestions? Thanks|
I am really loving the theme/design of your website. Do you ever run into any internet browser compatibility issues? A couple of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Firefox. Do you have any tips to help fix this problem?|
I blog frequently and I really thank you for your information. This great article has truly peaked my interest. I will book mark your website and keep checking for new details about once per week. I opted in for your Feed too.|
My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am anxious about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be really appreciated!
We are a group of volunteers and starting a new scheme in our community. Your website offered us with helpful info to work on. You have performed an impressive activity and our whole group will probably be thankful to you.|
Good day! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a extraordinary job!|
I enjoy what you guys are usually up too. Such clever work and exposure! Keep up the wonderful works guys I’ve included you guys to our blogroll.|
I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.|
Hey There. I discovered your blog the use of msn. That is an extremely neatly written article. I’ll be sure to bookmark it and come back to read more of your helpful info. Thanks for the post. I’ll certainly comeback.|
Hey there! I’m at work surfing around your blog from my new iphone! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the excellent work!|